More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Business Makes An Effort To Resolve Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Company

Customers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly normally prosper, review websites help make certain of that.

Source: Statuslabs

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when customers have to select a service provider.

Source: DemandGenReport

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs