77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the vast majority of consumers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Customers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

USA Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be clients are looking for. Nearly a third of consumers say written reviews are the only feature that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel