83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Read A Companies Responses To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

The Majority Of Clients Aged 25-34 Posted Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are looking for. Practically a third of consumers say written reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz