Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

89% Of Customers Want To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their smart phones.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

70 Percent Of Customers Choose To Find Out About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have exceptional and awesome scores. Just 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

89% Of Consumers Browse A Companies Reactions To Reviews

Not only do a lot of clients check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as advice from family and friends.

Source: Brightlocal

USA Buyers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Customers Would Most Likely Leave A Review If They Were Asked

More than a 35% would submit a review to advise others about their customer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings statistics, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now know why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider