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Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All
According to consumer review stats, a whopping 19% of customers always rely on online reviews and never a buy without checking out reviews first.
Source: Statista
United States Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
When individuals check out reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two-thirds of businesses have great and outstanding ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% increase.
Source: RevLocal
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Given that the huge majority of customers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Individuals Like To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra