Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the large bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact use them.

Although we now understand why client reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Customers Could Invest 31 Percent More With A Business That Has Great Reviews

Take note of this statistic. The better other users explain your service or product, the more money you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.

Source: RevLocal

89% Of Shoppers Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, customers prefer to read reviews on their mobile devices.

Source: Statista

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online ratings stats, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

83% Of Consumers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take note of clients' suggestions online.

Source: Statuslabs