70% Of Customers Choose To Discover A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really use them.

Although we now know why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business if it has positive reviews.

Source: RevLocal

USA Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

95% Of Disappointed Clients Will Go Back To A Business If A Company Takes Care Of Issues Quickly And Effectively

Clients don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Globally

Google remains in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal