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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
If They Were Asked, 77% Of Customers Would Probably Post A Review
More than a 35% would leave a review to advise others about their consumer experience and 24% would rather direct their review to the company itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
More Than Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers honorably generally succeed, review websites help make sure of that.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
United States Shoppers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
They focus on different elements of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.
Source: Statista
67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider
When consumers need to select a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Because the huge bulk of customers check out reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal