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63.6% Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.
Source: Review Trackers
If They Were Asked, 77% Of Clients Would Most Likely Submit A Review
More than a 35% would leave a review to educate others about their consumer experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to post a review to assist other people with their decision making process.
Source: Podium
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Statistics reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When customers have to pick a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social reviews data, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
70% Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
83% Of All Young Shoppers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
If A Company Makes An Effort To Solve Issues Quickly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Business
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers