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53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Reviews Posted On Twitter Can Boost Online Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and rating data reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
Due To The Fact That They Want To Buy A Service Or An Item And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.
Review websites are places that customers go to get the truth about a business, service or item . Because they have currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an indisputable impact on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'very influential'.
To illustrate the value of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same customers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick an attorney or a medical professional.
Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some negative reviews.
Source: Capterra
70% Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read much more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the exact same weight as recommendations from friends and family.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management statistics indicate a business's reputation does not affect just the consumers. Prospective employees also look at ratings and take a look at reviews.
Source: Deloitte
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of potential consumers won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone