Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

American Buyers View "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general popularity of a site can just go so far when it comes to trust.

Source: Review Trackers

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do most clients read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.

Although we now know why client reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Deals With Problems Quickly And Effectively

Customers do not expect you to be perfect. They do anticipate you to take care of things when they go wrong. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

15% Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of possible consumers will not even consider working with a business they can't discover opinions about.

Source: Statuslabs