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Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat consumers fairly generally prosper, review websites help make sure of that.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two thirds of businesses have exceptional and awesome rankings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
70 Percent Of Consumers Choose To Learn About A Business Through Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.
Source: Statista
63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the basic appeal of a website can only go so far.
Source: Review Trackers
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Practically a third of customers say composed reviews are the only function that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel