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Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
89% Of Customers Read A Businesses Responses To Reviews
Not only do most consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Consumers Might Invest 31 Percent More With A Business That Has Great Reviews
Take notice of this statistic. The better other users describe your service or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Normally, 142 million customers check out Yelp each month. This is as great a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
Reviews Shared On Twitter Can Grow Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of customer reviews go on without a response. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service
This stat is among lots of that show the importance of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.
57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11% looked just for businesses with a best five star ranking.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star score is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select an attorney or a medical professional.
Young people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You