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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing decisions.
According to social reviews data, Facebook impacts the majority of users' purchase choices.
Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Regardless of how appealing your marketing is, you still require client reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.
Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
89% Of Individuals Want To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their phones.
Source: Statista
15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective customers won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Overall two-thirds of companies have good and outstanding scores. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
74 Percent Of Local Businesses Have At A Minimum, One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online rankings data, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
American Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.
Source: Statista
Many Popular Items Have A Typical Score Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower rating actually helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews
Online review statistics reveal that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone