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A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Generally two-thirds of businesses have outstanding and good scores. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a legal representative or a medical professional.
Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
83 Percent Of Consumers Do Not Trust Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust ads select to take notice of customers' recommendations online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
89% Of Individuals Choose To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their cell phones.
Source: Statista
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra