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70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read many more reviews to get an idea of how the business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Majority Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are reportedly the more vocal ones.
Source: Statista
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Typically two-thirds of companies have exceptional and good ratings. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic popularity of a website can only presume when it concerns trust.
Source: Review Trackers
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% increase.
Source: RevLocal
83% Of All Younger Buyers Were Invited To Leave A Review Recently
Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
89% Of Clients Prefer To Read Reviews Using Their Cell Phones
Be it through an app or a mobile web browser, everyday people prefer to read reviews on their smart phones.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select an attorney or a physician.
Younger people (age 18-35) are even more likely to employ a professional based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
72% Of Customers Will Not Take Action Unless They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Score
This stat is among lots of that show the value of online ratings. Now that news of client satisfaction travels this quick, keeping your customers happy is more vital than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked just for companies with a best five star ranking.
Source: Brightlocal