82 Percent Of Customers Visit Review Sites Since They Want To Buy A Service Or A Product And Wish To Get The Truth About Business Products And Services.

Users come because they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Google Accounts For 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation doesn't affect simply the clients. Prospective team members also look at scores and read reviews.

Source: Deloitte

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the huge bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal