Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now know why customer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are searching for. Nearly a third of customers say written reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

70% Of Customers Choose To Discover A Business Via Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

89% Of Clients Browse A Businesses Replies To Reviews

Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Taking a look at online scores data, we found out that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose an attorney or a doctor.

Younger people (age 18-35) are even more likely to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

77% Of Clients Would Give A Review If They Were Asked

More than a 35% would post a review to educate others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a website can just go so far.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to client review statistics, a tremendous 19% of customers constantly rely on online reviews and never a buy without reading reviews first.

Source: Statista

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal