Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Since the large bulk of customers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

American Buyers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would submit a review to notify others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Prefer To Learn About A Business Via Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

89% Of Consumers Like To Read Reviews On Their Mobile Devices

Be it via an app or a mobile browser, people prefer to read reviews on their smart phones.

Source: Statista

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly typically flourish, review sites help ensure of that.

Source: Statuslabs

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your customers establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs