When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Customers Choose To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, consumers prefer to read reviews on their mobile devices.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to pay attention to consumers' recommendations online.

Source: Statuslabs

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

70 Percent Of Customers Choose To Find Out About A Business Via Reviews And Articles, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did post a review. In general, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably typically flourish, review sites help make certain of that.

Source: Statuslabs

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs