83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have outstanding and good scores. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase choices.

Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Practically a third of customers state written reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Only 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to client review data, a massive 19% of customers constantly rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the vast bulk of consumers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.

Although we now understand why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

If A Company Deals With Problems Quickly And Effectively, 95% Of Unsatisfied Clients Will Return To A Company

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra