73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more authentic which is what the would-be clients are looking for. Almost a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are useful and relevant.

Source: Fan and Fuel

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers visit Yelp each month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

83% Of All Young People Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the large bulk of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

If A Company Takes Care Of Problems Quickly And Effectively, 95% Of Disappointed Customers Will Return To A Business

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably typically prosper, review websites help make sure of that.

Source: Statuslabs

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and score stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 companies have excellent and awesome rankings. Just 5% of companies have a ranking below three stars.

Source: Brightlocal