63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a site can just presume when it concerns trust.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

72% Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There's no other way around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

USA Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

95% Of Disappointed Consumers Will Go Back To A Company If A Company Takes Care Of Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

83% Of Customers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to focus on consumers' suggestions online.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large majority of customers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a reply. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers