54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

70% Of Consumers Choose To Learn About A Business Through Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation does not impact simply the customers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

89% Of Clients Review A Companies Responses To Reviews

Not only do most consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

The Majority Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Clients Could Spend 31% More With A Business That Has Fantastic Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

15 Percent Of Clients Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Reviews Published On Twitter Can Help Improve Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Google Represents 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads choose to take note of customers' suggestions online.

Source: Statuslabs

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among many that show the value of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a perfect five star rating.

Source: Brightlocal

A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers well typically succeed, review websites help ensure of that.

Source: Statuslabs

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo