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83% Of Customers Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads choose to take note of clients' recommendations online.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
If A Company Deals With Issues Quickly And Effectively, 95% Of Unhappy Customers Will Return To A Business
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise affect our purchasing decisions.
According to social media reviews data, Facebook affects more than half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Local Businesses Have At Least One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get an idea of how business is actually doing. Do not depend on that figure alone.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews stay without a reaction. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a legal representative or a doctor.
Younger people (age 18-35) are much more likely to employ a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
89% Of Shoppers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile internet browser, consumers choose to read reviews on their phones.
Source: Statista
90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as recommendations from family and friends.
Source: Brightlocal
Just 6% Of Consumers Do Not Trust Client Reviews At All
According to customer review data, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista