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The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to focus on consumers' suggestions online.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the potential clients are searching for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
Just 6% Of Consumers Don't Rely On Client Reviews At All
According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never ever a buy without reading reviews initially.
Source: Statista
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about very first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews go on without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
United States Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can just go so far when it comes to trust.
Source: Review Trackers
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks