If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business

This stat is one of numerous that show the significance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for businesses with an ideal five star ranking.

Source: Brightlocal

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews go on without a response. That's regrettable, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

If A Company Handles Issues Rapidly And Efficiently, 95% Of Unsatisfied Customers Will Return To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies really use them.

Although we now understand why consumer reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or mediocre one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business Through Posts And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

82% Of Customers Check Out Review Sites Because They Want To Purchase A Service Or A Product And Wish To Get The Truth About The Businesses Services And Products.

Users come because they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Over Half Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista