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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
More Than Half Of People Aged 25-34 Submitted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.
Source: RevLocal
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Generally, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
15 Percent Of People Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of prospective customers won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
The Majority Of Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating really helps your overall rating.
According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the same weight as recommendations from loved ones.
Source: Brightlocal
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs