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72% Of Customers Will Not Take Action Unless They Check Out Some Reviews
No matter how tempting your marketing is, you still need consumer reviews. There's no way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
30% Of Customers Feel Positive About A Company Which Answers Online Reviews
Corresponding with your consumers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are happy to invest more cash with a business.
Source: Statuslabs
83% Of Clients Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to focus on clients' suggestions online.
Source: Statuslabs
61 Percent Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two thirds of companies have excellent and outstanding rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
82% Of Customers Check Out Review Websites Since They Want To Acquire An Item Or A Service And Want To Get The Facts About The Businesses Products And Services.
Review websites are places that people go to get the truth about a item, service or business . Users come since they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
77% Of Individuals Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers