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More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews usually carry the very same weight as guidance from loved ones.
Source: Brightlocal
Over Half Of Clients Aged 25-34 Submitted Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Given that the huge majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective consumers won't even think about working with a company they can't find opinions about.
Source: Statuslabs
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies in fact utilize them.
Although we now understand why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
89% Of Customers Review A Companies Feedback To Reviews
Not only do many customers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews go on without a response. That's regrettable, since those companies are losing consumers that way.
Source: Review Trackers
Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista