64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Company Manages To Fix Issues Rapidly And Effectively, 95% Of Disappointed Clients Will Go Back To A Company

Consumers don't anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Considering that the large majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

15% Of Consumers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of possible clients won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your consumers builds their trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

83% Of All Young Customers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Typically, 142 million consumers go to Yelp each month. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking stats show people value the opinion of peers more than any other content.

Source: Collective Bias

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews typically carry the same weight as suggestions from loved ones.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a distant second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

83% Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to consumers' recommendations online.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo