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95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now understand why consumer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social reviews stats, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.
Source: RevLocal
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
89% Of Customers Read A Businesses Reactions To Reviews
Not only do most clients check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews stay without a reaction. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews
Regardless of how captivating your marketing is, you still need customer reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Clients Could Spend 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this fact. The better other users explain your product and services, the more cash you can charge and consumer review stats reveal to us precisely how much more.
Source: Martech Zone