72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how attractive your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the general appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Communicating with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Individuals Choose To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, individuals prefer to read reviews on their mobile phones.

Source: Statista

74% Of Regional Companies Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online ratings stats, we found out that a business requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews stay without a reply. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

82 Percent Of Customers Check Out Review Websites Since They Want To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Product Or Services.

Users come because they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal