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Clients Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'really often'.
Source: Trust You
USA Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online rankings data, we found out that a business needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your consumers creates trust. Even something like reacting to their reviews and comments can make them feel valued.
As you may anticipate, customers who feel this way are ready to spend more cash with a business.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
83% Of Consumers Do Not Rely On Advertising
The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads select to take notice of clients' suggestions online.
Source: Statuslabs
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Service
This stat is among numerous that show the importance of online ratings. Now that news of consumer fulfillment travels this quick, keeping your customers happy is more important than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a perfect five star ranking.
Source: Brightlocal
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Because the large bulk of customers check out reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal