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67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation does not affect simply the customers. Potential employees also look at rankings and read reviews.
Source: Deloitte
89% Of Consumers Read A Companies Responses To Reviews
Not only do a lot of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Only 6% Of Customers Don't Trust Customer Reviews At All
According to customer review stats, a tremendous 19 percent of customers always rely on online reviews and never a buy without reading reviews initially.
Source: Statista
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
Over Half Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as suggestions from loved ones.
Source: Brightlocal
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a website can just presume when it comes to trust.
Source: Review Trackers
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista