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91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Keeping in touch with your clients creates trust. Even something like responding to their reviews and comments can make them feel valued.
As you might anticipate, customers who feel this way are happy to spend more money with a company.
Source: Statuslabs
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
74 Percent Of Local Businesses Have At Least One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Written reviews make the statistics appear more genuine which is what the prospective clients are looking for. Nearly a third of customers state composed reviews are the only feature that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.
Source: Review Trackers
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Online Product Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Customers Could Invest 31% More With A Business That Has Great Reviews
Pay attention to this statistic. The better other users describe your product and services, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
The Typical Review Length Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
Just 6% Of Customers Do Not Rely On Consumer Reviews At All
According to consumer review stats, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Many Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
A One Star Boost In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat clients well generally succeed, review websites help ensure of that.
Source: Statuslabs