53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your consumers establishes trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are more willing to invest more money with a company.

Source: Statuslabs

73% Of Customers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the would-be clients are searching for. Practically a third of customers say written reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

If They Were Asked, 77% Of Consumers Would Definitely Leave A Review

More than a 35% would post a review to inform others about their consumer experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their decision making process.

Source: Podium

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

89% Of Customers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, most people choose to read reviews on their mobile phones.

Source: Statista

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did post a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score in fact helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other people, you manage to pick a model that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

15% Of Clients Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

89% Of Clients Read A Businesses Reactions To Reviews

Not only do most shoppers check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal