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15% Of Customers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of possible clients won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.
Source: Statista
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your clients builds their trust. Even something as simple as responding to their comments and reviews can make them feel valued.
As you might anticipate, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a website can only presume when it comes to trust.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'very influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Customers Want To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, folks choose to read reviews on their phones.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Typically, 142 million customers visit Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.
Source: RevLocal
61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars
Overall two-thirds of companies have great and exceptional scores. Only 5% of businesses have a ranking listed below three stars.
Source: Brightlocal
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really make use of them.
Although we now know why consumer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Given that the vast bulk of consumers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you manage to decide on a model that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and ranking statistics reveal people value the opinion of peers more than any other material.
Source: Collective Bias
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc