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The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
USA Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When people check out reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Taking a look at online rankings data, we learnt that a company requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
60% Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and rating statistics reveal people value the opinion of peers more than any other material.
Source: Collective Bias
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
82 Percent Of Consumers Go To Review Websites Because They Want To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.
Review websites are locations that people go to get the truth about a service, business or product . Because they have already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a site can just go so far when it comes to trust.
Source: Review Trackers
89% Of Individuals Like To Read Reviews Using Their Smartphones
Be it through an app or a mobile browser, people young and old choose to read reviews on their cell phones.
Source: Statista
More Than Half Of Customers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Return To A Company
Customers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday