Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really use them.

Although we now understand why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

83% Of All Younger Customers Were Asked To Post A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a medical professional or a lawyer.

Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

67% Of Customers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a solution provider.

Source: DemandGenReport