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Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such products.
Source: Turntonetworks
More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6 Percent Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a website can just presume when it concerns trust.
Source: Review Trackers
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management stats indicate a company's reputation does not impact just the clients. Potential team members also look at scores and read reviews.
Source: Deloitte
70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read much more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
Over Half Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are surprisingly the more opinionated ones.
Source: Statista
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably normally succeed, review sites help make sure of that.
Source: Statuslabs
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals know the value of being informed. User-generated material has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
83 Percent Of Consumers Don't Rely On Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads choose to take notice of consumers' suggestions online.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or a legal representative.
Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and ranking stats show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz