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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'extremely influential'.
To show the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Over Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general popularity of a site can only presume when it comes to trust.
Source: Review Trackers
52% Of Consumers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
70% Of Customers Prefer To Find Out About A Business By Means Of Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews go on without a reply. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider
When consumers have to choose a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
If A Company Manages To Resolve Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you offer them a good experience.
Source: Brightlocal
89% Of Consumers Prefer To Read Reviews On Their Smart Devices
Be it via an app or a mobile browser, consumers prefer to read reviews on their mobile phones.
Source: Statista
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is among many that highlight the importance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your clients happy is more vital than ever.
57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked just for organizations with a perfect five star ranking.
Source: Brightlocal