Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider

When consumers need to choose a solution provider, reviews have a huge influence on their decision.

Source: DemandGenReport

74% Of Local Companies Have At Least One Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are ready to spend more cash with a company.

Source: Statuslabs

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats indicate a business's reputation does not affect just the consumers. Prospective team members also look at rankings and take a look at reviews.

Source: Deloitte

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is among lots of that show the significance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with an ideal five star score.

Source: Brightlocal

89% Of Consumers Read A Companies Responses To Reviews

Not only do many individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center