People Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Over Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Read A Businesses Reactions To Reviews

Not only do the majority of clients check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your customers develops trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When consumers have to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Only 6% Of Customers Don't Trust Client Reviews At All

According to consumer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a purchase without checking out reviews first.

Source: Statista