Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Globally

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 companies have great and outstanding scores. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There is no way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now know why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

89% Of Clients Review A Companies Replies To Reviews

Not only do most clients check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management statistics show a company's reputation doesn't affect just the clients. Potential team members also look at rankings and take a look at reviews.

Source: Deloitte

Consumers Could Spend 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users explain your product and services, the more money you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

The Typical Review Length Has Actually Become 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers