Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

15% Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of possible customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp each month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

The Average Review Word Count Has Gotten 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Staying connected with your clients creates trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have good and awesome ratings. Only 5% of companies have a score below three stars.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

82 Percent Of Customers Go To Review Websites Because They Want To Buy A Service Or An Item And Wish To Get The Facts About The Businesses Product Or Services.

Review sites are places that customers go to get the truth about a service, business or product . Users come because they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

If A Company Handles Problems Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Company

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

72% Of Consumers Won't Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still require consumer reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal