More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews remain without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our purchasing preferences.

According to social media reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

If They Were Asked, 77% Of Clients Would Certainly Submit A Review

More than a 35% would leave a review to advise others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

USA Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

82% Of Customers Visit Review Websites Due To The Fact That They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Products And Services.

Review sites are places that people go to get the truth about a service, item or business. Since they have currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the vast bulk of customers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Looking at online ratings stats, we learnt that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Most Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs