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Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Since the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as suggestions from friends and family.
Source: Brightlocal
67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a lawyer or a medical professional.
Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Posted On Twitter Can Help Boost Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
98% Of Yelp's Browsers Purchased From A Business They Discovered On The Website
Generally, 142 million customers visit Yelp monthly. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
77% Of Consumers Would Undoubtedly Give A Review If They Were Asked
More than a 35% would submit a review to notify others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to submit a review to assist other individuals with their choice making process.
Source: Podium
74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Looking at online scores statistics, we learnt that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal