63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats show the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US shoppers consider reviews as 'very influential'.

To highlight the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those very same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Given that the huge majority of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is among lots of that illustrate the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients delighted is more crucial than ever.

57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for services with a perfect five star ranking.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings stats, we found out that a company needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport