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Due To The Fact That They Desire To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Visit Review Sites.
Review sites are places that customers go to get the truth about a service, item or business. Users come since they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
If A Business Takes Care Of Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Company
Consumers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44% increase.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall 2 out of 3 companies have excellent and outstanding rankings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site
Typically, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
83% Of Consumers Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements choose to pay attention to clients' suggestions online.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews
Corresponding with your consumers builds their trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you may expect, customers who feel this way are ready to invest more cash with a business.
Source: Statuslabs
90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online rankings stats, we learnt that a company needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal